Deep End - About

Alyssa and our intern Hana!


Hey! It’s Alyssa, and I created Deep End.

It was 2016, and I just started out with just a few dollars I made through lifeguarding, swim lessons, and waitressing. I dropped out of college, and for first time in my life, I felt free to work on whatever I wanted to. That’s when I decided to create Deep End.

I didn’t really know what I was doing - I just had a lot of ideas and I made a lot of mistakes on the way. I’d been a swimmer all my life - and Deep End was my creative outlet I could express myself and to share my ideas with other swimmers.

It’s already been 5 years since then. It’s been wild to watch Deep End transform from something super small that I started from my bedroom, into the community it is today. Not just enjoyed by people in our local Southern California, but by people all over the world! From Asia, all over Europe, to Canada, South Africa, and Australia. It blows our minds when we see photos of you wearing Deep End all over the world!

Our goal is to stay true to the swim community (which is who we started Deep End for in the first place)! To you all: Thanks so much for your support over the years. We are grateful to be able to create cool things for the sport we love.

xo, Alyssa Isogawa 

About Deep End

Hi, we’re Deep End.👋

We’re an easygoing bunch of swimmers from Huntington Beach, California: the epicenter of cool and casual and a world famous hotspot of aquatics sports. 

We were tired of seeing cool swimmer guys and gals having to settle for lame gear. So we set out to create items that would do the swimming community justice. 

Deep End represents a community of swimmers, swammers (people who used to swim competitively), water polo players, open water swimmers, triathletes, divers, synchronized swimmers, and people who just love the water. 

Deep End is for the kids swimming in club & swimmers in high school and college.

It's for the parents who cheer them on at every meet.

It's for the coaches that coach them.

It’s for the mature swimmer that doesn't swim on a team anymore, but as soon as they get in the water it feels like home again.

It’s for anyone and everyone whose lives have been inspired by or shaped by the water in any way.

We're so glad you've found us, and we hope that we can represent you well - because the water is the best place to be.